App Based Marketing

several models for App marketing.

  • 1

    Content embedded mode For the most part at present, the downloading APP from APP store is free, for APP development enterprise, need a way to flow to liquidate, implantable advertising and APP combines content marketing and game characters to seamlessly integrating user experience, so as to improve advertising hits. With these free downloading apps, developers use in-app purchases or subscription to profit

  • 2

    Advertising model advertisement implantation mode is a common marketing mode in most APP applications. Through Banner ads, consumer announcements, or in-screen advertising, users will jump to the specified page and display the advertising content when users click. This model is more intuitive, and can attract users' attention quickly.

  • 3

    User participation mode is mainly applied to website transplantation and brand APP. The company publishes its own brand APP to the APP store for users to download, so that users can intuitively understand the enterprise or product information better. As a practical tool, this APP brings great convenience to users' life. User reference mode enables users to have a more intimate experience, so that users can understand the product, enhance the brand image of the enterprise, and seize the user's heart.

  • 4

    The shopping website embedded mode is the traditional Internet electric business offering platforms in the mobile APP, which is convenient for users to browse commodity information anytime and anywhere, order to purchase and order tracking. This model has promoted the transformation of traditional e-commerce enterprises from shopping to mobile Internet channels, which is a necessary way to use mobile APP for online and offline interactive development, such as Amazon, eBay and so on. The above several patterns for the more popular marketing methods, as for the details while are not mentioned too much, but the hope can help you to APP marketing have a preliminary understanding, and on the road more walk more far in the marketing

In-Game Mobile Marketing

One form of in-game mobile advertising is what allows players to actually play. As a new and effective form of advertising, it allows consumers to try out the content before they actually install it. This type of marketing can also really attract the attention of users like casual players. These advertising blur the lines between game and advertising, and provide players with a richer experience that allows them to spend their precious time interacting with advertising. This kind of advertisement is not only interesting, but also brings some benefits to marketers. As this kind of in-gaming mobile marketing can create more effective conversion rates because they are interactive and have faster conversion speeds than general advertising. Moreover, games can also offer a stronger lifetime value. They measure the quality of the consumer in advance to provide some more in-depth experience. So this type of advertising can be more effective in improving user stickiness than advertising channels such as stories

Bluetooth

technology is a wireless short range digital communication that allows devices to communicate without the now superseded

Proximity System

Privacy Concern:The privacy issue became even more salient as it was before with the arrival of mobile data networks. A number of important new concerns emerged mainly stemming from the fact that mobile devices are intimately personal[39] and are always with the user, and four major concerns can be identified: mobile spam, personal identification, location information and wireless security. Aggregate presence of mobile phone users could be tracked in a privacy-preserving